How Has E Commerce Changed The Way The World Operates

Jiwon Lim Mary Strickler WRTC 100 Research Paper December 2, 2015 How has E-Commerce changed the way the world operates? Electronic commerce (E-Commerce) is a term for the process of buying, selling, transferring, or exchanging products, services, or information via computer networks, including the Internet. Today, people frequently buy or exchange goods and services internationally; the barrier between countries has been removed. It is true that E-commerce makes people’s lives more convenient; however, it has also created challenges with online fraud. As this new form of shopping unfolds, consumers weigh the benefits versus the negative aspects of E-Commerce. By examining E-Commerce, the consumer will see that using the online forum†¦show more content†¦According to CMO Council, every 60 seconds on Facebook, 510 comments are posts, 293,000 statuses are updated and 136,000 photos are uploaded (Cmocouncil.org, 2015). If consumers see events or promotions thorough social media, they are ready to act immediately and spontaneously to not lose the chance. E-mail can be powerful as well becau se it provides a better and quicker response rate, and it does not take a long time and a lot of money. Marketers can target a group of people or individuals from the list of e-mail addresses. Furthermore, there are other online advertising methods such as banners and pop-up ads. Both of the methods are used commonly on the Internet. Computer system knows customers’ interest, so they show the banner which is an electronic billboard that contains short text or a graphical message. Also, pop-up ad appears in front or underneath the active windows when customers enter the website, but it is not that positive method because many people consider it as intrusive advertisement and get annoyed with a lot of pop-up ads (Computer Information Systems, p.277). Therefore, having online marketing strategy is important to run a business nowadays, and it has a huge impact on the business. 55% of marketers from around the world plan to increase their digital marketing budgets every year (Cmoc ouncil.org, 2015). To run a successful business, businesses should be active to keep pace with the